We provide close protection services for people; for people who live, work, and operate in dangerous places. We have done so in many spots around the globe, such as Afghanistan, Libya, and South Sudan, to name just a few locations, all without ever being called a hero.

That means our teams keep them alive, and “safe,” in places where people die in violent ways every day, and where it’s very likely that people want to kill the people we are  protecting.

When we begin, we always tell the clients the same thing: ‘If you see me running, try to keep up’.

Our job, we tell them, is not to take a bullet for them. Our job is to keep them alive. I can’t do that if I’m dead. If I die, or get badly wounded, it’s very, very likely there’s going to be two dead when it’s over….. me, and them.

So, I won’t be a hero. I won’t jump in front of the gun aimed at them. Why?  Because, me dying doesn’t do anyone any good. I can only save you while I’m alive. So I will get out of the way – first, then I will take care of the threat against you.

You should think the same way.

The “Hero” mentality is careless. Heroes die. Then they can’t help anyone, and they don’t end up being heroes. Just dead.

There’s a reason they tell you, when you’re on an airplane, to put your emergency oxygen mask on first and then put it on your kid or someone else who needs help.

The airlines know that if you’re dead, or unconscious, you can’t help anyone.

The problem is most of us grow up watching movies where the “hero” jumps in to save the damsel in distress, or the kid in danger, or the hostages. And we think that’s the way it should be.

So often when we see something seemingly as innocuous as a boyfriend-girlfriend dispute,  we want to jump in and “save” someone. However, ask any veteran police officer and they will tell you, domestic disputes are where many cops often end up getting wounded while intervening.

Or we’ll see a bar fight and want to jump in “to break it up.”

Wrong. Dumb. Dangerous.

You want to be a hero? Don’t. Leave. Dial 9-1-1. Get help.

That’s how heroes live to fight another day.