Crisis Response

Contain the crisis and address cascading effects

We have been involved with many of the world’s most significant crises over the past decade, including armed conflict, natural disasters, disease outbreaks, mass migrations, and operational incidents. We help organizations and government leaders take immediate control of the crisis, stop the incident from escalating, stabilize their organizations, and accelerate recovery.

Key to the value we bring is our deep understanding of how crises unfold. We know what the breakpoints are and act preemptively to protect them, containing problems before they escalate and proactively managing critical stakeholders. We then look to the future, helping clients find and address the root cause of the crisis and mitigate against future events, and ensure they recover more robustly than before.



We activate and deploy specialized crisis-response teams within 24 hours, integrating all types of support needed operational, reputational/PR, financial, regulatory, and market. We move fast to help our clients establish a central control room to coordinate every aspect of the response and work with them to maneuver through the critical decisions that can lead them out of the crisis.

We provide the judgment, strategic toolkits, global experience, and integrated perspective required to be counselors to executives and government leaders. We help our clients bring together multiple internal functions and external providers around one central plan along the entire crisis lifecycle. We assist leaders in shaping clear crisis-response messages, prioritize resources, and deploy key talent where it is needed most.

How We Help

We've got you covered.

Our teams, including senior advisers with deep institutional, government, and military experience, have helped organizations and government leaders manage severe crises and their aftermath. Across every major industry and region, we understand how crises unfold. We are uniquely placed to help clients foresee the impact of their crisis-response decisions, and we bring tried-and-tested skills and tools to help them quickly restore performance, return to stability, and tailor interventions for rapid and effective recovery.

Drawing on our expertise in every major industry, we help our clients find and address the root cause of the crisis, not just the immediate problem. We shape programs that build resilience and aim to minimize future risks, so clients recover more robustly than before. Our support includes rapid design and implementation of new operational capabilities and processes to rebuild performance and stakeholder trust.

Technology & System

Grey International has developed a powerful suite of crisis-response methodologies and solutions. These help clients set up best-practice crisis-control rooms in a matter of hours or days, rapidly assess the effect of crises, and pinpoint the stakeholders with the most significant potential impact in resolving or deepening the crisis. Our scenario-building tools help forecast how the crisis might unfold and prepare preemptive actions. Our recovery program templates and rapid design tools ensure accelerated long-term recovery.

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